Communication strategies are now complex and multi-faceted, using a wide range of mediums to target the diverse needs of the audiences. It stands to reason that the accompanying promotional strategies to reach that diverse audience will also be multi-faceted.
Our print accessibility consultants can advise on promotion and distribution strategies, mirroring mainstream strategies, to reach people with a print disability effectively. We make use of our own internal channels, such as:
- Vision Australia's intranet
- email lists
- client newsletters
- Vision Australia Radio and the Radio for the Print Handicapped network across Australia
- direct distribution to people on our library database (government information only)
- connections to other blindness organisations.
We also distribute information through other disability organisations and public libraries to spread the message about accessibility.
We will help you to tailor your strategies to meet the specific needs of your campaign.