Inclusive communication strategies

In all areas of life, Australians make important decisions based on the information available to them.  It is critical that information providers reach the total audience and deliver positive communication outcomes. 

An integrated approach, based on a good understanding of the needs of the audience, will acknowledge the need for accessibility as a crucial element of a campaign or project and deliver a superior result.

Where to start

Firstly, ensure your printed communications are as legible as possible for as many people as possible. 

Secondly, make sure your communications, where possible, are written in plain English.

Print and online strategies will then take into account the need for alternate format materials, such as braille, large print, audio or electronic text and load accessible documents on your organisation’s website.  Communication strategies that include choice in the way information is delivered will ensure people with a print disability are not inadvertently marginalised and will also reach a larger audience in a more effective way. 

How we can help you

We are the nation’s leading provider of services to people who are blind and have low vision, and producer of alternate format materials.  We can assist you to develop a clear communication strategy and produce alternate format materials as required.  We are intrinsically linked to the disability sector, understanding those needs and work with all relevant standards and guidelines to ensure information is accessible.

The legislation

Below are the relevant sections of the ‘Disability Discrimination Act 1992 Part 2, Division 2, Section 24 Goods Services and Facilities.’

(1) It is unlawful for a person who, whether for payment or not, provides goods or services, or makes facilities available, to discriminate against another person on the ground of the other person’s disability or a disability of any of that other person’s associates:

  1. by refusing to provide the other person with those goods or services or to make those facilities available to the other person; or
  2. in the terms or conditions on which the first-mentioned person provides the other person with those goods or services or makes those facilities available to the other person;  or
  3. in the manner in which the first-mentioned person provides the other person with those goods or services or makes those facilities available to the other person.

(2) This section does not render it unlawful to discriminate against a person on the ground of the person’s disability if the provision of the goods or services, or making facilities available, would impose unjustifiable hardship on the person who provides the goods or services or makes the facilities available’.

The right to equal access to information is also enshrined in the ‘United National Convention on the Rights of Persons with Disabilities (2006).’

Article 9 – accessibility ensures persons with disabilities have access, on an equal basis with others, to information and communications